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The Reflection

Third Sweetwater’s Donut Mill open for business

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Sweetwater’s Donut Mill Logo. Photo courtesy of Sweetwater’s Donut Mill.

The donut franchise Sweetwater’s Donut Mill, just opened a third location February 20 at 6 a.m. The new store at 554 Allegan St., Sweetwater’s, or SW’s, had just their “soft” opening. Originally, the the Donut Mill was set to open February 15, but had to be pushed back five days for finishing touches. The “soft” opening allows the new business to have its personnel and systems running at a good pace, without having to worry about a flurry of customers to create an unprepared for chaos. SW’s Donuts plans on hosting their grand opening in late April.

This new location that lies just east of U.S. 131 in Plainwell, will be the new design plan for all SW’s franchises according to the owners of the three current SW’s.

This shops plans on becoming the training center for all who want to open a franchise or a retail outlet anywhere in Kalamazoo or Battle Creek. These stores will hire 35 – 40 people each, and range from donut makers to janitorial staff. 


Lainie Scott
About

I am a junior at Gull Lake High School, and this is my first year writing for The Reflection. I enjoy writing, reading and music. This year I hope to further my writing skills and better develop my ability to report and review.

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